2011 - County's Economic Development Advisory Board Sees Early Warning Signs

Currituck County Economic Development Advisory Board (EDAB)

EDAB - COBX 2030 - Meeting Report

Feb 10, 2011

 

Next Meeting February 19, 2011 at the Corolla Library

 

By mid-March the EDAB would like to have a shared vision of COBX sustainable economic development goals, based on: 

 

  • What makes our area special ?

    • To residents

    • To tourists

  • Understanding the factors drive the economy ?

  • What should COBX look like in the future ?

  • What are the enablers of this vision ?

  • What are the threats to this vision ?

 

About 16 Corolla community leaders attended the two hour session and provided verbal and written input.  In addition verbal and written inputs was received from several others who were unable to attend this session. 

 

First order of business was to review the background information provided in the .pdf file  COBX Vision 2030 v4.ppt.pdf.   Several key points were made:

 

LAND USE

In Corolla it was noted that 61% of plated lots have already been developed and that when all lots are developed there could be 1.6 times the people as there are today assuming that new development is at the same density and existing homes.  If new development and remodels build at a higher density then the population could be significantly larger.

 

In the 4WD area only 611 of 3327 lots have been developed which implies that when fully developed at current densities this could be 5.4 times as many people, more if bedroom densities are higher than current.

 

We noted that building growth has slowed over the past few years.  The most common home size today is 5 bedrooms with an average size between five and six bedrooms.  

 

MARKET RESEARCH

The 2007 Tourism department survey data was reviewed.  It was noted that the full study is available online at www.visitcurritcuck.com.

 

The findings of the study were generally consistent with the views of the group.  The factors that tourists value are our unspoiled environment, uncrowded beaches, natural features of sand, sound and ocean including the wild horses and birds.  In addition the unique cultural attractions of the Whalehead Club, the Lighthouse, Corolla village and the Wildlife Education Center.  It was noted that tourist-renters who value these attractions should be our target market and that investment decisions should consider how best to protect and build on these assets to maintain a high level of attractiveness.

 

It was noted that more information on this would be useful.

 

LOCAL ECONOMY

It was first noted that through a combination of real estate (ad valorem), occupancy and sales taxes COBX accounts for about 2/3 of all county tax revenues.  Most of COBX taxes come from rental properties owned by investors who live outside of the County.

 

The conclusion is that the primary economic value of COBX is in its real estate.  Businesses other than the rental business do not directly contribute significantly to the total economic value, although it was agreed that the mix and quality of their service offerings can be an important factor in the vacation experience.  It was noted that the ability to receive rents was a very important factor in the market’s valuation of a property’s worth.

 

The seasonal dependence of the rental income was discussed as a fact of life given our climate.  A few noted that the area is probably at saturation in the middle of the summer, where the thought is that our renters are dominated by families with school age children. In the May and September months it was noted by retailers that the renter segment changes to families with pre-school kids and empty nesters.

 

There was a general sense that Tourism should focus on stimulating demand in May and September and then later in the fall with the sponsor of creative activities (in conjunction with local businesses) tied to the interests of new market segments as noted in the tables below.

 

There were a couple of anomalies noted in the houses by rental company and the lots by subdivision.  Karachele has a total of 64 properties, 28 in the 4WD area.   The numbers for Monterey Shores shown includes Monterey Bay, Beach Mar, Corolla Bay and Corolla Shores, and Ocean Sands includes Crown Point and Ocean Lake.

 

Concern was expressed in the difference between our current high rental rates per bedroom compared to the once popular Nags Head and south beaches.  Is it our fate to face a similar decline as we reach full capacity and our beaches continue to erode?  Others noted that our summer rental rates still are bargains compared to areas in South Carolina and Florida.  [pb1] Do we have an opportunity to enhance our attractiveness and extract higher rents per property?

 

Concern was noted over the surprisingly slow real growth over the past ten years in occupancy tax revenues, accounting for the 50% OT tax increase in 2005  Peak season rates appear to be growing less than 1.5%/year,not quite keeping up with inflation  What does this say about the attractiveness of our area for real estate investment given the relatively high risk of the business and the high maintenance costs in our environment?

 

ENVIRONMENTAL FACTORS

It seemed to be a consensus that dune erosion and subsequent beach narrowing are a fact of life in COBX.  It was noted that some of the early beachfront homes in the 4WD area are already gone.  If the beaches continue to narrow the crowding of our beaches will get worse, even if there is no more development.  At current erosion rates they could be half as wide in twenty years.  This means the beaches will become twice as crowded.

 

COUNTY SUPPORT SERVICE COST DRIVERS

Discussion centered around the provision of water and waste water treatment plant services for the rental market.  Two issues were raised.  

1) What are theenvironmental sustainability limitson how much water we can extract from the ground, and how much waste can be absorbed without contamination?  These are issues in both Corolla and 4WD areas.  Especially since the hypothesis presented is that renters can be very wasteful with their water usage.

2) What are the true economic costs of providing water and waste treatment services to a large rental home versus a two person year round retired couple?  Both capital cost recovery driven by peak capacity needs and operations cost recovery seem to be issues.

 

It was noted that the County does not seem to have a comprehensive investment strategy for the tax revenues it receives from the Golden Egg of COBX.  The taxes give it economic power but it seems to be frittered away.  Let’s see a long term plan to preserve and improve the attractiveness of the area.  Buy up and develop property for public use if necessary as long as it is in tune with what’s gives the area its unique competitive advantage in the rental market.

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What follows are the notes from attendeeson each of the specific issuesand options noted in the pre-read document, plus other issues added.

 

Preliminary Issues – Residential Property Development

Regulation of Housing (Bedroom) Density for New Construction and Remodels

We need to regulate the number of cars and people using the rental homes.  You have assumed two people per bedroom, but it can be twice that many.

The smaller rental homes seem to stay full.

Should limit the number of bedrooms by the area of the lot, e.g. a 20,000 sq ft lot no more than five bedrooms.

Limit the number of bedrooms per house. Focus on quality of houses, not quantity of occupants.

Set up a system for applying to build large multi-bedroom homes that are designated for business use, such as a “wedding house”, maybe in commercial areas only.

 

Defining When a Large Residential Home Becomes a Commercial Hotel 

Sewer and water uses are a barometer, as are the number of cars and traffic problems created.

Should think about the impact on the neighbors and give them a veto if above a certain number of bedrooms – say above 6, but never more than ten.

Perhaps above 5 or 6 bedrooms commercial safety standards should apply with requirements for sprinklers, emergency access to the ground from all levels, ...

 

Expansion of Sewer and other Infrastructure Based Services to All Corolla Subdivisions

Should not allow conversion to central waster treatment for the larger lots where the septic systems are operational. These restore ground water and keep the island from sinking.

The developer of land who wants to increase housing density through central waste treatment should be required to pay for construction and operations and all environmental impact costs. If they don’t want to then allow them to put fewer homes on larger lots with septic fields.

Hookup and usage fees should reflect the true costs of service on a customer by customer basis.

 

Residential Architectural Standards

Good idea.  Keep us unique.  Maybe part regulation, part education.   

Have a county sponsored architectural fair to cover building and remodeling.

Keep it simple – Local Beach style

Need to mandate permeable parking, no more pools

Keep with the Outer Banks styles and colors. 

We are not in the Bahamas

Should regulate color of exterior of homes.

Some discussion that we should encourage subdivisions to modify their covenants to establish subdivision standards, when they can/

 

Preliminary Issues List – Commercial Property Development (Corolla Only)

Limitations on Conversion of Commercial Space to Use As Hotel or Other High Density Housing

Should not be allowed.

I second the motion.

Definitely important to limit this – changing the space can be a huge negative to the area with concerns both about the style (height) of the structure and the density of people it attracts.

No need for hotels / high density

Tourists visit Corolla for the beauty and peacefulness.  No need to make Corolla like Virginia Beach.

Should not be allowed.

 

Type of Business Best Fit to Community Needs

We need businesses that provide shoulder season activities.

Water okay, but keep motor boats, jet skis away as they disturb the tranquility, taking away the reason many renters come.

Focus on paddle boats, canoes, kayaks

We need more hike and bike trails with perhaps guided eco tours.

Untapped potential for eco-tourism businesses in our area

Perhaps a planetarium, or more museums (butterfly museum) where folks can go on rainy days, or to get out of the heat

No fun park! Second the motion. Ditto!   Me, too!

 

Sustainable Levels of Businesses by Type

Look at shoulder months.  How to attract visitors and enhance their experience.

Co-op building for artists with a crafts – hands-on area for children

Businesses should reflect the needs of this community, i.e. our natural aspects of the area must be valued – local fish, fowl, produce ,..

More Historic recreation opportunities – the life saving station, like Chicamongo (?)

 

Expansion of Sewer Service to All Corolla Commercial Areas

If so the developers need to pay the full costs incurred for hookup and operations, 

Subsidies and economic investments not needed.  The market is here for the right businesses.

 

Architectural Standards

Maintain our sea / sound style of single family homes.

Limit building heights

Preliminary Issues List - County’s Role - Corolla and Off Road

Tourist Market Segments to Be Targeted

It seems like the rental companies are targeting the penny pinchers who load up big houses and spend little money except for groceries and beer.  In the past few years the quality of renter has declined.

We should focus on those segments who value our unique aspects – cultural tourism, eco-tourism interests. Quiet, un crowded natural resources

In the off-season try to encourage family reunions and Business retreats which will require stronger set of catering options.

 

Year Round Market Segments to Be Targeted

Active retired folks

Telecommuters – it was noted that at least in Corolla internet access is good

Business owners on the mainland who want a weekend place.

 

Degree and Quality of County service important to support COBX area by 2030

Need a service road in the 4WD area when beach is not safe to drive.

Need a bike path from county line to 4WD area, and maybe a hiking trail, boardwalk through the 4WD estuary.

Build a restroom/ changing station similar to southern Currituck Club

 

Economic Development Investment Incentives

Should not be required.  Further development should be made on the basis of economic merit, not subsidies

Less expensive areas developed for workers and families.

Require future development to set aside money for schools on COBX. Make it possible for families with kids to live and work here rather than commute to (and pay taxes in) Dare County.

 

Management of Utilization of Natural and Historic Resources

Develop additional conservancy areas on undeveloped plats.

Insist that new construction resembles the original historic structures.

Remain true to the historic integrity of Corolla Village ad properties of historic significance.

Make sure existing regulations are strictly enforced, i.e. leaving personal property on the beach overnight, and sometimes all week!

Need to have much more frequent beach clean up during the rental season – pay from occupancy tax.

 

Reserves to Support Natural Disaster Economic Recovery

Where is the plan?  Hurricane in mid August destroys dunes, beach walkways, floods local streets – how much rental income lost while county plans?

Where are the financial resources to rebuild the public beach ?

 

Protection of Natural Environment: ground water, tress, marsh, sounds, dunes, beach, ocean – wild horses, ...

Purchase land for conservation easements

Protect our natural environment

Discontinue permits for houses with more than ten bedrooms

Acquire Federal protection for the horses

 

Public Beach and Sound Access

Need to anticipate the need for public restrooms an dpublic gathering places.

Create additional sound access

Enough public beach accesses now

Need permits for day trippers to access the four wheel drive area, especially if the bridge is a go.

The beach in the 4WD is a disaster during the summer with parked cars, trucks and tents

Need potties and trash cans wherever there is public on the beach

Should have user fees collected for Tours and visitors to the off road area to be used to create a conservation fund

Need sound side Eco-rides, tours. Natural trails, boardwalks along the sound.

The sound is an untapped economic resource

Build a restroom/ changing station near the ocean access across from the lighthouse similar to the south end of Currituck Club.

 

Beach Erosion

Prohibit sand bagging,

Make sand fences mandatory, or provide them to protect the public part of the beach)

Encourage dune rebuilding – maybe sand pushes, but better bring in sand

Create a long term plan and funding to begin a beach nourishment program.  If we wait too much longer it will be too late – we will lose years of rentals.

 

Parking Lot Issues:  items that came up in the discussions that require follow-up

 

Is there commercial property in 4WD area?

 

From:          Ben Woody <Ben.Woody@CurrituckCountyNC.gov>

    Subject: RE: Plats in the 4WD area

          Date: February 11, 2011 10:32:56 AM EST

                     To:        Edward Cornet <Edward.Cornet@booz.com>

            Cc:     Peter Bishop Peter.Bishop@CurrituckCountyNC.gov

There are no parcels zoned for commercial uses in the off-road area.  When Gerald Friedman platted the Swan Beach subdivision, the original plat labeled certain areas of the subdivision as business blocks.  At that time, the county did not have a zoning ordinance.  Soon thereafter, the county adopted a zoning ordinance for the outer banks, and zoned the off-road area residential.  With the lack of infrastructure and CBRA designation by the Federal Government, the county really had no choice but to zone the off-road area for large lot residential.

 

The “note” included on a 40 year old plat has no bearing on the land uses allowed by the Currituck County Zoning Ordinance.

 

Hope that helps.

 

Ben E. Woody, AICP

Planning Director

Currituck County

PO Box 70

Currituck, North Carolina 27929

(252) 232.6029

www.currituckgovernment.com

 

Is there a spreadsheet of rental value or property value per square foot?

 

What is the real average summer population?   Consensus seems to be closer to 50,000

 

Check Karachele rental #s – noted 20, but could be as high as 36 in Corolla

 

Data Needs and Analysis – to do list

  • Understand water and waste water and other infrastructure usage by rentals

  • Improved visitor education on sustainability and environmental issues

  • Commercial vs residential housing designations and use

  • Creative and unique attractions that fit with our themes, rather than trying to compete with Myrtle Beach, ...

  • Investment strategy for COBX tax and public facilities

  • Sustainability of beach and protection of natural resources and enforcement system

 [pb1]Cape Cod / Jersey Shore were also mentioned

Comment

Ed Cornet

Ed Cornet, PhD, is a long time Currituck resident in Corolla. He has over six years of service as a member of the County's Economic Development Advisory Board and the Land Use Plan Steering Group. His business career was in high-tech industries and as a Partner of Booz Allen Hamilton. He has served on several corporate Boards. After retiring from business Ed was a Professor in the Kenan-Flagler Business School of UNC Chapel Hill where he established the STAR Program guiding MBA students to help NC businesses.

Getting the Facts Right - Jan 2018

Dear Commissioner Hanig,

As a business person, you know the importance of making data-driven decisions based on the best data that applies to your specific business.  You know that good data leads to insights that yield decisions and actions that improve your business.

I am writing this because I want to be sure that you are receiving accurate and pertinent information as you discuss strategic issues regarding our County’s future.

It is important to separate marketing hype from relevant hard facts. I submit that a great example of marketing hype is the most recent County quarterly newsletter, “Focus on Currituck” which had an article entitled “Tourism Supports Currituck’s Economy.” (copy attached below)  This article correctly emphasized that tourism is the major contributor to the County’s economy, but it touted $154 Million (M) spent by “thousands” of tourists in 2016. The article showed a graphic indicating that tourist spending has grown by almost 18% since 2012.  The three underlined numbers above are erroneous and misleading. Analysis of Occupancy Tax collections and other county data shows: 

·      COBX Has A Quarter Million Tourists Each Year Not “thousands”

·      Total Tourist Spending In 2016 Was Close To $300 M, Not $154 M 

·      The Average Rental Home Owner Has Seen No Real Income Growth 

I have reviewed the methodology from the US Travel Association (USTA) used to generate the data in the newsletter.  Their methodology is top level and generic enough to apply to all 50 states.  At the NC level there is a crude method for distributing the total across the 100 counties.  The basic data they use for the allocation for Currituck is grossly incorrect.  The report is not useful for making decisions for Currituck County.  Here’s the factual information based on our County’s own records.

COBX Has a Quarter Million Tourists Each Year not “thousands”:

For the Land Use Plan I analyzed the records of SOBWS for each tap per month and corresponding Tax Department dwelling data.  My results have been shared with the Planning Department, the Tourism Department and the Chamber of Commerce.  In peak months we have water consumption consistent with between 45,000 and 50,000 people each week in Corolla alone.  From May to September this is consistent with more than a 250,000 tourists staying overnight.

Total COBX Tourist Spending in 2016 was close to $300M, not $154M:

The 2016 Occupancy Tax (OT) receipts noted in the County’s audit report were just over $11 million.  Since OT is 6% of the base rent, and sales tax is also applied to rent, the total tourist spending for rental homes alone was about $208 M.  On top of this is other spending for groceries, restaurants, entertainment and recreational activities.  I have verified that tourist season revenues from the public companies Harris Teeter and Food Lion total at least $60M.  A very conservative estimate for revenue for Corolla restaurants, retail, and equipment rentals adds an additional $30M for a total of $298M.   Adding in horse tour and other recreation revenues puts this way over $300M total.

The Average COBX Rental Home Owner Has Seen No Real Income Growth:

Our tax records show that COBX was built on more than $3 Billion of private investment largely from absentee owners.  Investors look at real revenue growth as an important factor when considering the attractiveness of rental investments.  From 2012 to 2016 our audited OT receipts do show growth, but only 10.7%.  Correcting for inflation drops the five-year real growth to only 5.3%.  And during this period new home construction increased the number of bedrooms by 5.8%, thus the average real rent-per-bedroom has, in fact, decreased by half a percent over this period, i.e., no real growth.  

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Please ensure that you are given salient and accurate facts as you make the important management decisions that affect our County’s economy and future.  You should not have to rely on a watered-down global estimate when the County possesses the actual data that is easily analyzed to give you the true economic picture of the County.  You and the County’s tax payers deserve the true facts.  

Wise investors do their homework using public records and they already understand the economic deterioration that has been happening in COBX -- which is why home prices and sales are weak.   I have sent to you for discussion potential solutions to this real problem: using a business like investment strategy, limiting high-density development, replenishing our beaches and opening up COBX’s natural assets for responsible, tourist friendly use.  You need to reinvest/ reinvent for COBX to continue to compete and Currituck’s economy to continue to thrive.

I look forward to hearing your discussions this Friday and Saturday, but please feel free to call me if you have any questions about my analysis.

 

Sincerely,

Ed Cornet

Tourism Report Facts wrong.jpg
Comment

Ed Cornet

Ed Cornet, PhD, is a long time Currituck resident in Corolla. He has over six years of service as a member of the County's Economic Development Advisory Board and the Land Use Plan Steering Group. His business career was in high-tech industries and as a Partner of Booz Allen Hamilton. He has served on several corporate Boards. After retiring from business Ed was a Professor in the Kenan-Flagler Business School of UNC Chapel Hill where he established the STAR Program guiding MBA students to help NC businesses.

Corolla: Past, Present ... and Future?

(sent to Commissioners prior to their Winter Retreat 2017)

Corolla is a small North Carolina beach community located in Currituck County on a narrow barrier island between the Currituck Sound and the Atlantic Ocean.  Today its five square miles and twelve miles of beachfront host around 50,000 visitors each week during the summer.  The beaches, stores, restaurants, attractions and roads are very crowded.  Compounding the problem are the natural forces of beach erosion that continue to shrink an already too crowded beach.  As a result, since 2005 property values have dropped by 40% and they show few signs of recovery.  

The crowding is only going to get worse as there is still 30% of the residential land yet to be developed.   Compounding the problem are the new development trends to squeeze more people per acre, so crowding could get much worse.  But it hasn’t always been this way and there are things that County management can do to re-capture Corolla’s value and keep it a beach vacation leader for decades to come.

In the early 1980’s a prominent east coast beach vacation destination was the Dare County beach: communities like Nags Head, Kitty Hawk and Duck.  The area then had wide beaches, new rental homes and plenty of restaurants and entertainment options.   Dare County grew rapidly, attracting further investments in new homes and new commercial venues.  

But crowding of beaches, stores and highways became an issue for Dare County.  Beach erosion was beginning to take its toll with narrowing beach widths making beach-crowding worse.  Dare County oceanfront property values dropped and some homes in Kitty Hawk even dropped into the ocean during major storms.  Investments began to dry up as property values and rental rates declined. This was good for Currituck’s Outer Banks.

By 1990 Corolla became the bright “new-kid-on-the-block” for vacation home investors.  A twelve-mile-long paved road had been completed north of the Dare County line, most subdivision roads had been paved and Food Lion announced the opening of a year-round grocery store as part of the first major commercial shopping center serving the area.  There were few restaurants and no nightlife, but family vacationers were attracted to the twelve miles of wide, uncrowded beaches as well as to the historic Whalehead Club and Currituck Lighthouse.  Over the next 15 years residential investors spent an average of $100 million per year in home construction with commercial investors following at a rate of about $10 million per year.  Early investors saw their property values grow dramatically.  Corolla rental rates were 30% higher than Dare County’s, but still the Corolla homes were full during peak season.  The Corolla Food Lion and Harris Teeter grocery stores, although only heavily used three months of the year, registered the highest sales of any store in their chains.   Business was booming.

In 2005 Currituck County conducted its every eight-year property tax re-assessment. They found that Corolla’s property, less than 5% of the County’s land area, had grown to 2/3 of the County’s total assessed property value.  As a result, the County could keep its service levels the same, but it could cut property taxes in half.  There are two reasons for this.  First, according to County property records, property values on the beach are twenty times higher per acre for both vacant and developed property.  Second, the costs to provide County services are ten times lower since the number of fulltime residents is low.  For example, in Currituck COBX school kids are less than 1% of the total and COBX receives only a tiny share of community development and human services.  Most if not all of the COBX Sheriff and EMS service is paid by Occupancy Tax.  Thus, vacation communities generate significant discretionary tax resources for the County.  Mainland residents are 95% of the County’s population and receive more than 95% of the County services, but they pay only 35% of the cost.   Having a beachfront vacation area is great for County residents and the good management of this asset is thus a very important requirement for County government.

But by 2005 Corolla was now supporting almost 40 thousand vacationers and 10,000 cars per week in peak season.  With only 5 square miles Corolla was hosting a population density equivalent or greater than many of the home cities of the guests. Crowded roads, crowded stores and crowded beaches were eroding the restful family atmosphere that had been so attractive only a decade ago.  Natural beach erosion continued to narrow the beach.   In 2003 Hurricane Isabel decimated Corolla’s dunes, destroyed beach stairs and dune walkways and washed under some oceanfront homes.

Investors saw these issues and tightened their purse strings.  By 2005 both residential and commercial investment dropped to less than a third of previous levels.  The competition from so many other homes in Corolla was keeping rental-home cash-flow down. Nevertheless in 2005 the County voted to increase the Occupancy Tax on rentals by 50%, even though the Currituck Chamber of Commerce testified against the increase citing the “weak rental market.” But the County raised the rate anyway. Beginning in 2005 the number of Corolla homes for sale rose sharply, but the rate of home sales and sold prices dropped dramatically.  Folks who needed the rental income to make their mortgage payments were in trouble.

Between 2005 and 2013 County management did little to impede over-development of an already too crowded Corolla.  Pleas to restrict development were ignored.  The County did nothing to mitigate beach erosion. Crowding continued to worsen.

 In 2013, the County tax re-appraisal discovered that the total property value in Corolla had declined by 40% from 2005, four times the national average decline due to the 2008 housing crisis.  In 2013 the County-wide tax rate had to be increased by 50% to maintain the same level of County services.  Corolla tax bills only grew a little, but mainland taxpayers began paying $2.5 million more each year in taxes.

Since 2013 the Corolla issues have continued to worsen.  Beaches continue to narrow and our peak population density now exceeds 10,000 people per square mile.  Although the level of new investment remains low, its focus has been in two areas detrimental to the value of neighboring properties.  The first has been the rise of the “event” home.  These are large homes by “single-family” standards, eight to 24 bedrooms.  They advertise to host special events with 75 or more additional people in the homes for the events.  During the week there is a heavy increase in traffic around the home for guests and support contractors, as well as a significant increase in late night noise.  This degrades the family vacation experience of all neighboring homes.  

Further, these larger structures, built only ten feet from the property line, represent a fire hazard to their neighbors.  There have been several instances where a single large home fire was so hot that it destroyed its neighbors despite prompt response from the fire department.  

The second disturbing investment focus has been construction of high-density condos, duplexes and townhouses on small parcels.  County records show a doubling of the number of bedrooms per acre for new construction.  If this trend is allowed to continue the remaining 30% of land would bring an additional 60% more people to an already too crowded community.

County management has begun to recognize that they have a problem, but they have not yet developed a viable economic improvement strategy.  Most recognize that they have to rein-in over-development, but they are undecided on the best approach.  Some recognize that strategic investment in the County’s Outer Banks could restore its economic vitality.  In the past the County has made some good choices such as development of the Southern Outer Banks Water System completed in 2005, that supplies clean drinking water to homes and businesses in Corolla.  The County has stepped in to take over responsibility from developers for wastewater management in some communities.  They have imposed strong restrictions on stormwater runoff for new development.  The County has also used some of the Occupancy Tax funds to maintain and improve the Whalehead Club property, build multi-use paths along portions of NC12 and improved several public beach access areas.  

But, the pressing problem of beach erosion has almost been ignored.  A strong rationale for the State to authorize the County to raise its Occupancy Tax (OT) rate by 50% fourteen years ago was beach nourishment, which was specifically noted in the 2004 statute.  Occupancy Tax has raised $120 million in revenue since 2005, more than enough to cover the estimated $30 million cost to restore Corolla’s beach to match the width of the newly restored Dare County beach; but the County has only spent $40 thousand on beach nourishment.   Not even a drop in the bucket.

I estimate that a $30 Million investment to restore Corolla’s wide beaches would lift property values by more than 10% adding $300M to the Corolla tax base by the time of the 2020 revaluation. Without the County’s commitment to restore the beaches Mainland taxpayers can expect the Corolla tax base to continue to decline by at least 10%.  This 20% swing in tax base is worth $4 to $6M per year in tax revenues.  If the County keeps deferring this action the Mainland tax payers will hav etc make up the difference.

On the topic of beach nourishment for Corolla an argument was made by the County manager at last year’s Commissioner off-site that beach replenishment “does not work”.  None of the Commissioners questioned this statement even though they were aware that all the beach communities to the south that compete with Corolla were doing it.  While it is correct that maintaining a useable beach width over decades requires repeating the process from time to time, the process clearly works.  There is 90 years of experience in over 400 beach communities in the US. http://asbpa.org/2017/03/14/new-national-beach-restoration-database-now-online/     The estimated annualized cost for Corolla is only about 15% of the Occupancy tax revenue. It’s a cost of continuing to do beach tourism business that has attracted more than $3 Billion in private investment.

There are a few in County management who seem to have written off Corolla and favor the development from scratch of a “diversified” tourism and commercial economy on the mainland.  They have already invested almost $20 million of Occupancy Tax dollars towards a new YMCA, the Maple Commerce Park, the Rural Center, ball fields and playground equipment with no realistic, a priori, quantitative assessment of economic return to the taxpayers.  To solve the County’s growing tax problems a few in County management tout plans for a new Moyock Mega-Site, Currituck Station, that seems to be a much larger version of the failed Maple Commerce Park.  

The arguments made in support of this and other investments show little understanding of the basic business factors of market size, customer decision factors, competitor capabilities and County offering discriminants.  Further there does not seem to be a grasp of the huge magnitude of new mainland investment they would need to attract to offset the decline in value of the $5 billion in investments already made by the private sector in Corolla.  

An example of this is the hoopla about the 3,000 acre Moyock Mega-Site.  Although the County’s track record for successful development of this type is non-existent; the upside, if ever fully developed, is an increase in tax base of less than $300 M.  And since the site would be a year-round venture it would require full County services, not generating the discretionary tax resources that a vacation community does. Unless the County management faces up to the economic realities of the current situation and future options it has no chance to reverse the declining trend in property values in Corolla and the increasing trend in County tax bills on the Mainland.

So.   What should the County do?

Over the past year the County’s current Land Use Planning exercise has stimulated constructive discussions among Corolla residents, rental property owners and commercial company operators.  We agree on and highly recommend that the County take action in four areas to reverse the decline in property values in Corolla:

1.   Limit occupancy density of new and remodel residential construction

2.   Encourage commercial development of new family attractions, but prohibit conversion of commercial areas for residential use

3.   Restore the beaches to a competitive width

4.   Work with State and Feds to open their 1,000+ acres of nature area for year-round responsible ecotourism

These investments of time and money by the County are by far the highest payoff investment opportunities benefiting all the citizens of Currituck.  All of these investment are financially affordable from the tax resources generated by Corolla alone.  We urge our elected Commissioners to discuss and adopt plans to implement each of these initiatives at this winter’s off-site working meeting.

 

Now I’ll briefly discuss each of these ideas in a little more detail.

1.   Limit occupancy density of new and remodel residential construction

·      Limit occupancy permits per parcel to no more than current Corolla average

·      Require one parking space per bedroom with independent access

·      Limit impervious lot coverage to 30% in all cases

·      Larger setbacks for larger homes

·      Sprinkler systems for homes > 5,000 square feet

2.   Encourage commercial development of new family attractions, but prohibit conversion of commercial areas for residential use

·      Restaurants

·      Shopping

·      Recreation

3.   Restore the beaches to a competitive width

·      We are losing market share already

·      Let’s not lose any homes

4.   Work with State and Feds to open their 1,000+ acres of nature area for year-round responsible ecotourism

·      Estuarine reserve near VOH a good start

·      Fairfax County, Huntley Meadows Park a great example

·      Adequate tourist parking, restrooms behind the dune

·      Multi-use paths and gravel road to Swan Beach behind the dune

5.   Work with Northern Beach Communities to get traffic and parking off the beach to restore the beach to its highest and best use

 

Comment

Ed Cornet

Ed Cornet, PhD, is a long time Currituck resident in Corolla. He has over six years of service as a member of the County's Economic Development Advisory Board and the Land Use Plan Steering Group. His business career was in high-tech industries and as a Partner of Booz Allen Hamilton. He has served on several corporate Boards. After retiring from business Ed was a Professor in the Kenan-Flagler Business School of UNC Chapel Hill where he established the STAR Program guiding MBA students to help NC businesses.